In the Philippines, like any other country experiencing hallyu, the warm reception of Korean Drama or KDrama productions and their influence on people’s values is phenomenal. Though ideally, the preservation of indigenous traditions is aspired, the Filipino curriculum in Grade 9 emphasizes the study of some cultures in the neighboring East Asian countries. Because of this, it is necessary to match the needs with the realities facing the field of education. That is why the research aims to determine the proximity of Filipino culture to the cultures depicted in selected KDramas titled Mr. Queen, Itaewon Class, and 100 Days My Prince concerning values, culture, and visual with the help of textual analysis of the episodes selected and analyzed by experts. Straubhaar's Cultural Proximity Theory, Bronfenbrenner's Ecological System Theory, and Mondal's Sociology of Culture provided a good foundation for this research. This research has proven that the explored KDramas rich in Korean culture, are close to Filipino culture. Therefore, Grade 9 will have rich material that can be used to develop the competency stated in the Filipino language, “sa pag-aaral ng ilang kultura sa Silangang Asya”, which in English means “to study some cultures in East Asia".

Proximity of Culture

Korean Drama

Pop Culture

Values