This paper examines the impact of social media on educational management within state universities in Zimbabwe. In an increasingly digital world, social media platforms have become pervasive, influencing various aspects of life, including education. This study explores how these platforms are used for communication, administration, teaching and learning, and student engagement within Zimbabwean State Universities. Through a review of existing literature and empirical evidence gathered through a case study approach, this paper identifies both the benefits and challenges of social media adoption in the educational landscape of Zimbabwe. Purposive sampling was used to select the three State Universities. Participants included, university administrators, faculty members and students. The data collected was analyzed using thematic analysis to identify key themes and patterns related to the impact of social media on educational management. Findings suggest that while social media offers opportunities for improved communication, collaboration, and access to information, issues such as data security, digital divide, and the potential for misinformation need to be addressed to effectively harness its full potential in educational management.