Education

Education

Archive
Join as an Editor/Reviewer

Measuring Success in Digital Age: The Management of Digital and Social Media Marketing On the Private School Branding and Performance

Volume: 151  ,  Issue: 1 , June    Published Date: 26 June 2024
Publisher Name: IJRP
Views: 97  ,  Download: 38 , Pages: 786 - 814    
DOI: 10.47119/IJRP1001511620246789

Authors

# Author Name
1 Adeline Z. Davac

Abstract

This study aims to determine the management of digital and social media marketing media to the private school brand and performance of private school. This study also answers the (1) The level of digital media marketing, (2) the level of social media marketing, (3) the level of private schools branding, (4) the level of private schools performance, (5) relationship between the management of digital media marketing to the school branding and performance of private schools, and (6) relationship between the management of social media marketing to the school branding and performance of private schools. In this study, descriptive quantitative research design was used to determine the management of digital and social media marketing on the school branding and the performance of private school. There are four hundred forty-eight (488) grade 12 students of private schools were used in this study. Research-made questionnaires was used as the primary tool in this study. Random sampling was one of the simplest forms of collecting data were used in this research. In order to analyse and interpret the given date, mean, standard deviation, and Pearson-r correlation was used. Based on the findings, the level of digital media marketing was very great extent. Also, the level of social media marketing was very great extent. Furthermore, the level of school branding was very great extent and the level of private schools performance very great extent. The relationship between the management of digital media marketing on the school branding and performance of private schools has significant. Lastly, relationship between the management of social media marketing on the school branding and performance of private has significant. Based on the findings, it is concluded that there is a significant relationship between the management of digital media marketing on the school branding and performance of private schools. Thus, the hypotheses stating that “there is no significant relationship between the management of digital media marketing on the school branding and performance of private schools” was rejected. Meanwhile, there is a significant relationship between the management of social media marketing to the school branding and performance of private schools. Thus, the hypotheses stating that “there is no significant relationship between the management of social media marketing on the school branding and performance of private schools” was also rejected. Based on the drawn conclusions, it is recommended, it is recommended that: (1) For school administrators to enhance marketing strategies to ensure higher student retention rates. Regularly review and update admission criteria to align with student expectations and needs. Highlight the content tone and the contents of the digital and social media account and implement data-driven approaches to monitor and improve marketing effectiveness and (2) for students to utilize the study findings as a guide in making informed decisions about school selection. Gain insights into various programs offered by private schools through digital and media marketing content. Enhance understanding of available options for pursuing their desired degrees.

Keywords

  • digital and social media;
  • marketing media
  • performance of private school