Marketing strategies are crucial to enterprises business performance. Marketing is the heart of a business and investing in marketing means investing in sustainability and growth. Given the emerging economic advancement, enterprises must keep pace with current marketing trends. Hence, this study was crafted to assess the Marketing Strategies of Small and Medium Enterprises (SMEs) in Isulan, Sultan Kudarat. The study evaluated marketing strategies of  SMEs business performance. A descriptive-correlational research design was employed to analyze and interpret data. To ensure total representation across various sectors,114 respondents were identified through Total Enumeration Sampling.  Results showed that SMEs in Isulan, Sultan Kudarat, consistently employ marketing strategies on product, price, and people with a verbal interpretation of “always” and promotion and place as “often.”

Marketing Strategies; Product; Price; Place; Promotion; People; Small and Medium Enterprises (SMEs)