Sales are an important component in a company that is not only in charge of selling products but also acts as the main intermediary between the company and customers. This role is often faced with job demands, such as achieving sales targets that can create high work pressure so that it can affect turnover intention. Under these circumstances, it is believed that the factor of work self-efficacy can play a role in reducing the likelihood of turnover intention. This research seeks to empirically investigate how work self-efficacy impacts turnover intention within the sales sector. Employing a quantitative methodology, the study utilizes a simple linear regression analysis approach. The scales applied in this research include TISCALE and WSES. Findings revealed a significant value of .001 (p ≤ .01), with a standard beta coefficient of -.314 and an R Square value of .098, indicating that work self-efficacy negatively and significantly influences turnover intention in sales. The empirical mean category for the work self-efficacy variable falls within the high range, while turnover intention is categorized as medium.

work self-efficacy

turnover intention

sales