This research assessed the post-pandemic event marketing strategies and client satisfaction in the context of the companys product, price, place, promotion, people, process, and physical evidence. This study provided data that might be a foundation for program improvements and action plan formulation of the VAYD-C Events Management Services. This study employed a descriptive-correlational design to investigate the relationship between post-pandemic marketing strategies and customer satisfaction for VAYD-C Events Management Services. The research utilized a quantitative approach and employed cluster random sampling to select 138 post-pandemic customers residing in CALABARZON, Philippines. A researcher-developed checklist served as the primary data collection tool. The data gathered informed the development of an action plan for VAYD-C Events Management Services. A customer satisfaction survey of VAYD-C Events Management Services revealed positive feedback across all marketing aspects (product, pricing, place, promotion, people, process, and physical evidence) with average ratings between 3.56 and 3.63, interpreted as Fully Implemented. This translated to high client satisfaction, average ratings between 3.61 and 3.65, interpreted as Fully Satisfied. The analysis suggested a strong correlation between VAYD-Cs marketing strategies and client satisfaction. A significant correlation was observed between marketing strategies and customer satisfaction. This suggested that customers who perceived a companys marketing efforts as effective were more likely to report higher levels of satisfaction. In the case of VAYD-C Events Management Services, this finding indicated that their marketing strategies were successful in attracting customers interested in their services and clearly communicating their value proposition. Furthermore, customer satisfaction data suggested that VAYD-C Events Management Services should prioritize maintaining their strengths in stress reduction, event customization, and attention to detail.

post-pandemic

client satisfaction

Marketing strategies