Food is everywhere because it is an integral part of everyones life. This study will determine the effect of the rising trends of fast food and food fads on the toxic diet culture among LSPU Main Campus students, particularly the demographic profile of students in terms of college name, gender, and age, the foods that students consume much based-on food preference, the frequency of students fast-food consumption, and the health awareness program development. This study employed a descriptive survey research approach and random sampling.  The researcher did a survey questionnaire survey, and it was validated by the experts and used as a data collection tool.  Likewise, the researcher employed the study with corresponding data analysis and data procedure. The data gathered data was tallied, analyzed, and interpreted. The data shows the profile data of the respondents: students consume food fads more carbonated drinks at 49%, followed by street foods at 20%, burgers at 14%, non-carbonated drinks at 11%, and instant noodles at 6%. Additionally, students rarely consume fast food and opt for healthier or home-cooked meals with 51%. This concludes that Students are averse to fast food and food trends due to their accessibility and ease of use. While a smaller percentage eat fast food during social activities or school time constraints, a small percentage abstain for dietary, health, or personal reasons. The popularity of fast meals is mainly due to convenience. The researcher used this information to create a health awareness program, the goal of which is for students to lead healthy lifestyles and have a sufficient understanding of the effects of eating fast food and food fads.

diet culture

college students

consumption

fast-food

food fads