This Independent study is objective for (1) to study personal factors affecting buying choice of cannabis drink. (2) To study marketing mix factors affecting buying choice of cannabis drink. (3) To study consumers behavior affecting buying choice of cannabis drink in Mueang district, Chiang Mai province. And (4) to study compare the products of the original flavored cannabis drink and the cannabis mixed with okra. The sampling by Convenience sampling. The researchers use the questionnaire as a tool to store data from a sample group. Number of 400 consumers who interested in purchasing or drinking cannabis drink in Mueang district, Chiang Mai province. Data analysis uses descriptive statistics, including frequency, percentage, mean, and standard deviation, and uses of the inferential statistics, including Chi-Square test.   The research found that (1) the majority of survey respondents were female. Age between 26-35 years. Single status. Bachelors degree. government career/state enterprise. And the average revenue per month between 10,000 - 20,000 baht. (2) The respondents have opinions on marketing mix factors at the high level. (3) The majority of survey respondents chose 250 ml of cannabis mixed with okra, DEK420 brand. Decided to buy 250 ml of original cannabis drink, DEK420 brand, because it relieves stress. and tired. Decided to buy 250 ml of cannabis mixed with okra, DEK420 brand, because it thirst and quenches heat/internal heat. The places to buy cannabis drink at regular booths (free giveaways). First to drink cannabis drink. Buying choice of cannabis because myself. There is a moderate demand for cannabis drink. The cost per purchase per bottle of cannabis drink less than 50 baht. And are satisfied with the product delivery service channels and online payment service channels at a high level. (4) Personal factors, which were sex, age, status, occupation, and income had relationship with consumers behavior, it had statistical significance level of 0.05. And (5) Mix factors, which product, price and place had relationship with consumers behavior, it had statistical significance level of p ≥ 0.05.

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