The present study investigates Baudrillards philosophical framework regarding technology and examines its consequences for the notions of responsibility and accountability within the context of the digital era. This paper examines the phenomenon of reality and simulation merging, as conceptualized by Baudrillard in his theory of hyperreality. It explores the implications of this phenomenon for ethical decision-making in the context of technological creation and utilization. This work contributes to the scholarly discourse by conversing in the discussions on Baudrillards studies concerning responsibility, especially Introna and LaFountains conception of Baudrillards work. I argue that there are implications of internet presencing, artificial intelligence, and driverless vehicles on humans accountability and responsibility. I would employ case studies to exemplify the ethical dilemmas linked to duty and accountability in technological development. These case studies are afterward examined from Baudrillards philosophical perspective. Furthermore, an assessment is conducted on the roles and duties assumed by different stakeholders in each respective case study. The subsequent analysis will examine the ramifications of Baudrillards philosophical framework, especially in his work: “Simulacra and Simulation” and “Fatal Strategies.” I argue that Baudrillard had implicitly discussed ethical decision-making in the online realm and its capacity to shape public policy and regulatory strategies on the notions of responsibility and accountability in ones digital presence. I emphasize the importance of engaging in critical introspection and actively opposing technology systems to counteract the pervasive influence of algorithmic herd behavior resulting from online mental indoctrination.

Ethics in Technology

Current Technological Advancements

Artificial Intelligence

Baudrillard