The COVID-19 pandemic has caused changes in various areas of life, including higher education. Medical higher education has a big challenge in the era of the COVID-19 pandemic, because it has limitations in achieving the target of graduates who are experts, both in terms of material and medical practice skills. Consumers must have their needs and desires met through the companys products or services. This study explores students assessments and expectations regarding a wise learning system, which is following the expectations of students as consumers, in medical education during the COVID-19 pandemic. The findings from exploring the students assessment and expectations became the basis for forming a wise concept of a medical education system during the COVID-19 pandemic. This is beneficial for educators to find win-win solutions for consumers and medical education providers that are effective and ethical in the era of the COVID-19 pandemic. This qualitative research obtained the data through FGD with medical faculty students as informants and lecturers as a triangulation unit. The academic and non-academic aspects of forming mindful learning will be discussed in more detail. The results of this research can be used if educational institutions are to carry out online distance learning.

Learning System

Medical Education

Marketing ethic

Mindflu Marketing