The objective of this study was to investigate the impact of competitive strategies on organizational performance within the interior design business in Kenya. To do this, a survey was conducted among interior design enterprises located in Nairobi County. The primary aims of the research were: This study aims to assessthe impact of cost leadership tactics on the performance of interior design businesses and investigate the association between differentiation strategies and the performance of interior design firms in Kenya. The research used a descriptive survey methodology, focusing on a population of 50 interior design businesses located in Nairobi County. Stratified random sampling procedures were utilized to choose a sample of 8 companies, consisting of 95 workers. The data was subjected to descriptive analysis, and afterwards, the findings were presented in tabular format. The respondents had a response rate of 80% during the interviews. The research derived conclusions based on its findings. The aforementioned results indicate that in order to establish themselves as industry leaders in terms of cost efficiency, enterprises must possess a diverse portfolio of services and products that effectively cater to the preferences and demands of their client base. Findings on differentiation strategyrevealed that, on average, organizations that market new services are adaptable and flexible to change and develop a strong brand reputation remain competitive and hence have good performance in the market. To outperform other organizations in the industry, the study recommended organizations to develop competitive strategies in align with their business there is no one size fits all. The study also advised interior design firms to conduct in-depth market research to determine the markets' gaps before developing competitive strategies.

differentiation strategies

cost leadership strategies

profitability

performance of interior design firms