This research is aimed to examine the various forms of resistance from small-scale merchants against the revitalization policy of the Gianyar Public Market. The grand revitalization of Gianyar Public Market has sparked a range of controversies, primarily concerning the interventions by various authorities from Gianyar Regency, who wield power over the development of this luxurious marketplace. This process has raised concerns as it displaces numerous small-scale merchants through extensive modernization within the Public Market environment. This qualitative study adopts a cultural studies framework and employs a critical ethnography methodology. Data collection entails observation, interviews, and document analysis. Theoretical frameworks of Hegemony, Theory of Knowledge Power, and Risk Society are employed to analyze the studied issues. Data analysis is conducted employing a descriptive interpretive approach, critically depicting the observed phenomena. The study findings revealed that, the primary objective of this resistance is to hinder the advancement of revitalization policies. Small-scale merchants engage in various tactics of resistance, with open actions like organized demonstrations held near the Gianyar Public Market being prominent. Instances involving disputed land claims by the government prompt a more formal type of overt resistance, involving official meetings alongside the local customary leader in Gianyar. However, the desired outcomes from such meetings are often not fully realized, compelling small-scale merchants to independently engage in resistance marked by vocal opposition to government entities. Concurrently, a subset of merchants, facing psychological barriers, opt for hidden resistance methods, subtly expressing their dissent by circulating alluring rumours and gossip about the conduct of government officials in the field.