This study is to determine how customer loyalty and green practices affect company image amongst Davao del Nortes hotels. There are 500 total research respondents in this study and they are hotel guests from the following establishments: Camp Holiday Resort, Bluewaters Village and Resort, Cavanico II Mare Resort, Pearl Farm Resort & Villa Amparo Beach Resort. Among the hotels in Tagum City are Big 8 Hotel, Heroben Hometel, Lucky 9 Budget Hotel, Penny Lane Hotel & Casino, Hijo Resorts & Oyo 680 Golden Palace Hotel. The following analytical instruments were utilized for tabulating and totaling the figures: Mean was utilized to describe the level of green practices and customer loyalty as predictors of company image. Pearson-r was also utilized to determine the significance relationship between the green practices and customer loyalty as predictors of company image. Lastly, Multiple Linear Regression Analysis was utilized to find out what domain in green practices and customer loyalty as predictors of company image. According to the findings, green practices have a substantial impact on customer loyalty and brand perception. This indicates that the respondents had positive reactions to green business practices and consumer loyalty, except for commitment and proportional visits, the results confirm there is also a significant influence between loyalty and company image.

company image

customer loyalty

green hotel

green practices