Business Studies
Volume: 129 , Issue: 1 , July Published Date: 17 July 2023
Publisher Name: IJRP
Views: 332 , Download: 473 , Pages: 163 - 173
DOI: 10.47119/IJRP1001291720235252
Publisher Name: IJRP
Views: 332 , Download: 473 , Pages: 163 - 173
DOI: 10.47119/IJRP1001291720235252
Authors
| # | Author Name |
|---|---|
| 1 | Kim B. Baliba |
| 2 | Justine C. Esturas |
| 3 | Jennilyn R. Laloon |
| 4 | Gissele G. Madrilejo |
| 5 | Loida G. Borja |
Abstract
The research was designed to determine the effect of E-commerce to Consumer Buying Behavior. The study utilized a correlation research design which composed of 50 randomly selected e-shoppers at Brgy. Dagatan Dolores, Quezon. This study answer the following questions (1) What are the perception of consumers towards e-commerce? (2) What are the perceptions of consumers towards consumer buying behavior in terms of: Complex Buying Behavior, Dissonance Reducing Buying Behavior, Habitual Buying Behavior, Variety Seeking Behavior. (3) Is there a significant relationship between e–commerce and consumer buying behavior? The result shows that there is no significant relationship between e-commerce as to consumers buying behavior in terms of habitual buying behavior while there is a significant relationship between e-commerce as to Consumer Buying Behavior in terms of Complex Buying Behavior, Dissonance Reducing Buying Behavior, Habitual Buying Behavior and Variety Seeking Behavior.