This study aims to determine the form of commodification of the Pura Babakan area as a new tourist attraction in Desa Tua, Tabanan, Bali, Indonesia. The commodification is carried out by structuring the Pura Babakan area and developing tourism facilities. It is proven that this commodification can increase the number of tourist visits. The research method used is a qualitative one using a cultural studies perspective. Data collection techniques using observation, interviews, and literature study. The commodification theory is used as a theoretical basis for investigating the commodification problem in the Pura Babakan area. The results of this study explain the form of commodification carried out in the Pura Babakan area, namely by using the myth of the existence of Pohon Kayu Putih and the history of Pura Babakan. The distribution of the Pura Babakan tourist attraction is spread through social media, such as Instagram, Facebook, Youtube, and blogs. Pura Babakan is consumed as a place to take selfies around the Madyaning Mandala area and as a place for mental health tourism activities by foreign tourists. To get the appropriate commodification, the manager adds several supporting facilities, such as toilets, bridges, and shady halls.

Commodification

Pura Babakan Area

Tourist Attraction