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EFFECT OF AGGRESSIVE APPROACH ON GROWTH OF SECOND-HAND CLOTHES BUSINESSES IN KISUMU CENTRAL SUB COUNTY, KENYA

Volume: 109  ,  Issue: 1 , September    Published Date: 23 September 2022
Publisher Name: IJRP
Views: 399  ,  Download: 213 , Pages: 126 - 139    
DOI: 10.47119/IJRP1001091920223889

Authors

# Author Name
1 Odhiambo Mary Odinga
2 Dr. Kennedy Ombaba
3 Mr. Joseph Mwanza

Abstract

Aggressive approach is crucial for all businesses, including those that sell used items which are often run as sole proprietorship with a few partnerships. The industry has several obstacles that limit its development in terms of formulated policies and working capital management elements. It impacts a businesss net assets, sales volume, and earnings. This study sought to ascertain the impact of aggressive approaches on expanding the second-hand clothing trades in Kisumu Central Sub-County. The study hypothesized that aggressive approaches significantly affect the growth of second-hand clothes businesses at less than (p<0.05) level of significance.  Keynesian (Liquidity) theory of money served as the basis for the investigation. The study was supported by empirical literature. In Kisumu Central Sub-County, 1203 second-hand clothes business traders were the target population for a descriptive survey research design. Three hundred participants were chosen at random to participate in the study. Tables of descriptive data were supplied together with a percentage and frequency analysis. Linear regression found coefficients of the aggressive approach to be statistically significant at (R2 = 0.087 p<0.05). According to the studys findings, aggressive approach significantly impact the expansion of the second-hand clothes industry. The report proposed that market managers arrange more training sessions on working capital strategies so that traders might learn how to apply them. Additionally, the government offers sector-specific measures to help traders obtain the appropriate operating capital. For definitive answers on working capital practices, the study recommended that additional research be conducted in various businesses.

Keywords

  • Aggressive Approach