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People Impulse Buying Behavior Amidst Pandemic

Volume: 103  ,  Issue: 1 , June    Published Date: 22 June 2022
Publisher Name: IJRP
Views: 426  ,  Download: 819 , Pages: 553 - 557    
DOI: 10.47119/IJRP1001031620223436

Authors

# Author Name
1 Dr. Walter P. Salva
2 Rhea-Lyn Fajardo La Penia .MBA

Abstract

In the midst of pandemic everyone is trying make things possible specifically in budgeting the income for the basic needs . Parents are considering the most important and essential need during this time . Many become jobless and dependent to the government subsidy. In this regards, there is an observation on money spending seems not affected by pandemic ,thus the researchers interested to know the factors that triggers impulse buying behavior of the respondents who are spotted in mall . According to A.Vinayagamoorthy, (2014) when customers purchase the products without having a plan to purchase then this is called the impulse buying. Impulse buying is a decisions at the spur of the moment .It interrupts the usual decision making models in customers' minds. The rational sequence of the customers' activities is replaced and affected by emotions and feeling of self-satisfaction. In short, impulse buying is linked with the emotional side of the customers. The study found that women are usually assigned with the task of taking care of the family, to break free from this monotony, they go out for shopping. They find shopping to be the best reason to go out of their houses and socialize with others. They are in their prime-income earning years. They are properly prepared and equipped with skills to match the standards set by the industries and belong to lower middle class The store environment affect the buying behavior , the convenient in locating the products as well as the temperature of the surroundings . This means that the respondents have a chance to stay longer in the store as they are looking for something and enjoying the temperature which give them a chance to buy products .Likewise attracted to promotional activities without thinking the characteristics of the products .

Keywords

  • :behavior; Impulse; purchase ;spending ;trigger