The right to suffrage is a powerful right given to the citizens of a country. Making a voting criterion will lead to setting a standard that will help in choosing a qualified public servant. The Pantawid Pamilyang Pilipino Program (4?Ps) Grantees, the parents of the beneficiaries, as one of the groups in society which receive assistance from the government primarily for their children, play a crucial role in selecting political candidates that will continuously support and assist them. This study uncovers how 4Ps grantees in Tacloban City create criteria in choosing whom to vote. With this, the researchers utilized a descriptive study to determine how the 4?Ps grantees assess electoral candidates and describe how such assessments influence the development of their criteria in choosing whom to vote during the election period. In-depth interviews were utilized in gathering the data with 10 4Ps grantees participants selected purposively. Furthermore, the data gathered were thoroughly analyzed through thematic analysis. The analysis of research findings indicates that the criteria set by the 4?Ps grantees in Tacloban City voters do not give emphasis on the gender, popularity, and background in voting for candidates. The results revealed that in choosing a candidate, 4Ps grantees set criteria that includes politically equipped, man of service, communal sense, good personality, morally upright and gender neutral.

4Ps

Election

Political preferences

Voting criteria