Business Studies
Volume: 99 , Issue: 1 , April Published Date: 19 April 2022
Publisher Name: IJRP
Views: 439 , Download: 384 , Pages: 31 - 41
DOI: 10.47119/IJRP100991420223077
Publisher Name: IJRP
Views: 439 , Download: 384 , Pages: 31 - 41
DOI: 10.47119/IJRP100991420223077
Authors
# | Author Name |
---|---|
1 | Mirza Hasan Hosseini |
2 | meysam alahyari |
Abstract
A constant presence in the global market requires a good brand because customers, in the same situation, go for a brand that is more and better known to them. Therefore, the more the value of a national brand is, the more pressure will be on the competitors. In this regard, the present study aimed to investigate the effect of company-related factors on the development of food industry national brand. The population consisted of managers and experts of Tabarrok Industrial Factories Group (Tabarrok Food Industry), and the sample size was considered to be 235 people using Cochran's formula. The data collection tools were library studies and a researcher-made questionnaire scoring by a Likert scale. The findings of the quantitative part indicated that the model proposed in the first stage had the goodness of fit. Moreover, the results of the hypotheses test confirmed the positive and significant variables of the proposed model, according to the results of the standard path coefficient and the statistic of t (between -1.96 and +1.96).