This study aims to study the potential of marine resources and coastal zones in the Kema District. The research was carried out for 8 months, starting from March to October 2021, with the research location in the Kema District. This research was designed descriptively, with a survey method. Sampling was done intentionally (purposive sampling) on research informants with the number of respondents being 20 informants. The data collected in this study are primary and secondary data. Primary data were collected directly through in-depth interviews with informants. The results showed that the policy strategy for strengthening the creative economy of the coastal community of Kema District was carried out as soon as possible ten (10) priority scale activities with political, economic, social/cultural considerations, security and security and security, ecology, legal institutions, technology and infrastructure.

Strengthening Strategy; Creative Economy; Covid-19 pandemic; Coastal.