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Entrepreneurial Orientation and Organizational Performance of Airlines in Kenya

Volume: 73  ,  Issue: 1 , March    Published Date: 01 April 2021
Publisher Name: IJRP
Views: 58  ,  Download: 29
DOI: 10.47119/IJRP100731320211808

Authors

# Author Name
1 Njoroge, Samuel M.
2 Dr. Maina, Samuel M.

Abstract

The airlines in Kenya have depicted a razor-sharp miserable performance which is contrary to the global performance that has shown growth over a period of five years now. It’s this Contextual misalignment that inspired a delve into how entrepreneurial orientation affect organizational performance of Kenya's airlines as its main purpose. Entrepreneurial orientation was proposed to have no effect on the organizational performance by the research’s hypothesis. The entrepreneurial orientation theory was used to harbor the study besides Balanced Scorecard model. The envisioned objectives were achieved through the application of descriptive research design together with explanatory research design. A count of 48 airlines registered in Kenya under Kenya Civil Aviation Authority airlines' registry formed the target population with a sample size of 44 airlines as determined using Krejcie and Morgan table with three respondents drawn from each airline. Proportionate stratified random sampling was applied. Exploitation of questionnaire to collect quantitative primary data formed the tool of data collection whose administration was through e-mail as a link. The scrutiny of the data applied descriptive as well as inferential statistics and the outcomes that were related to the study were resented in plain text format. This study acclaim that leadership of airlines operationalizes its discoveries to improve a competitive advantage that is differentiated through devising of the best fit entrepreneurial orientation strategies as a survival tact.