In this study, it was aimed to investigate the factors that influence individual investor decision making behavior and also to make a comparative study of the investment behavior of individual investors from Dhaka & Chittagong, Bangladesh. While conducting this study, the researchers adopted a model questionnaire for the purpose of doing a survey. In this study 100 respondents have been surveyed. Investment decisions have gained importance due to the general increase in employment opportunities and economic development of a nation. While making investment access, an investor must consider all factors and impact that can affect investment decision making process. This paper also depicts the significance of all the factors that are necessary to be considered. A number of statistical tools such as correlation and regression analysis have been applied to analyze the collected data from the survey. Statistical software SPSS (version- 22) has been used to make this analysis. The findings of the study reflect that the factors such as Accounting Information, Advocate Recommendation, Personal Financial Needs, Neutral Information and Self -Image have a significant impact on investor?s investment decision makings. Moreover, Factors influencing investment decision varies from time to time, place to place, person to person.

Investor’s Decision

Factors Affecting

Accounting information

Individual Investor decision