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Analysis Of The Effect Of Self Gratification, Aesthetics, Price, Prestige, Transaction, Hedonic And Quality Dimensions On Customer Loyalty Through Customer Satisfaction On Vasa Hotel Customers In Surabaya

Volume: 69  ,  Issue: 1 , January    Published Date: 06 February 2021
Publisher Name: IJRP
Views: 55  ,  Download: 28
DOI: 10.47119/IJRP100691120211696

Authors

# Author Name
1 Axcell Reinhart Bill Angriawan
2 Ronald
3 Amelia

Abstract

Hotels are the need for accommodation facilities that provide lodging facilities and services, food, drinking and other services for the public. This study aims to determine how the influence of Self Gratification, Aesthetics, Price, Prestige Transaction, and Quality on Customer Loyalty through Customer Satisfaction. The expected benefit from this research is to increase knowledge in the field of management, especially how much influence Customer Satisfaction will have, thereby increasing Customer Loyalty which in turn will increase actual return visits from the Vasa Hotel company in Surabaya. This study is causal. The method used is quantitative methods of processing the data using AMOS. Data was collected by distributing questionnaires to 175 respondents with the characteristics of male and female respondents aged 18-60 years, know about Vasa Hotel and come from Vasa Hotel at least 2 times in 2 years and live in Surabaya. Based on the regression results, from the 15 proposed hypotheses, 12 hypotheses were accepted and 3 hypotheses were rejected. The accepted hypothesis includes: the effect of Self Gratification, Aesthetics, Price, Prestige, Transaction, Hedonic, Quality has a significant effect on Customer Satisfaction with a value of C.R. is above 2.00. Furthermore, the influence of Aesthetics, Price, Prestige, Quality, Customer Satisfaction has a significant effect on Customer Loyalty with a value of C.R. is above 2.00

Keywords

  • Customer Satisfaction
  • Price
  • Quality
  • Self Gratification
  • Aesthetics
  • Price
  • Prestige
  • Transaction
  • Hedonic
  • Quality
  • Customer Satisfaction
  • Customer Loyalty.