The cooperative sector has undergone changes recently by becoming more competitive and characterized by offers of increasingly similar products and services. For cooperatives to stand out, efficiency of services and sustaining member?s satisfaction is imperative. This study therefore sought to evaluate the perceived satisfaction of members of a multipurpose cooperative in Cagayan de Oro City, Philippines. A survey with sample of 295 coop-members was applied, using a researcher constructed questionnaire that underwent tests of validity and reliability. Coop-members personal attributes, and their perceived satisfaction on the services offered were analyze that enabled an evaluation of the gap as to what personal attributes of coop-members have effect on perceive satisfaction of services. The main contribution therefore of this article is the application of a theoretical lens in explaining the predictive power of coop-members personal attributes as factor in predicting perceived satisfaction, which is an area that has been the focus of few academic studies especially in the area of cooperative studies. The finding therefore is significant for market segmentation strategy towards a more efficient and innovative services in the cooperative sector.

Cooperative Members Satisfaction

Cooperative Efficiency

Theory on Cooperative

Cooperativism

Cooperative Operation