Business Studies
Volume: 69 , Issue: 1 , January Published Date: 04 February 2021
Publisher Name: IJRP
Views: 828 , Download: 783 , Pages: 80 - 94
DOI: 10.47119/IJRP100691120211653
Publisher Name: IJRP
Views: 828 , Download: 783 , Pages: 80 - 94
DOI: 10.47119/IJRP100691120211653
Authors
| # | Author Name |
|---|---|
| 1 | Galuh Fandy Asmoro |
| 2 | Oliandes Sondakh |
| 3 | Amelia |
Abstract
The culinary world is closely related to the region or place, identity and culture. Almost all regions in Indonesia have a variety of local foods such as regional specialties. As well as culinary tourism in Malang which is very popular among tourists. One of the popular culinary destinations for Malang food is Bakso Bakar Trowulan. This restaurant is one of the pioneering menus of a grilled meatball which is a typical Malang food. The results showed that the Attitude Toward Local Food to Food Destination Image shows a significant positive result with a regression coefficient of 0.769; Food Destination Image to Repurchase Intention shows significant positive results with a regression coefficient of 0.766; Emotional to Attitude Toward Local Food shows a significant positive result with a regression coefficient of 0.310; Prestige against Attitude Toward Local Food shows a significant positive result with a regression coefficient of 0.228; Quality towards Attitude Toward Local Food showed a significant positive result with a regression coefficient of 0.218; Price to Attitude Toward Local Food shows a significant positive result with a regression coefficient of 0.183.