One of the factors that can influence voting intention in previous studies is candidate image. This can be seen from the findings of previous studies which show a correlation between candidate image and voting intention. However, there is no research that reveals how true the r and the effect size of the candidate image correlation and voting intention are, especially for first time voters. This meta-analysis study aims to measure the true correlation between candidate image and voting intention in first-time voters by considering the effect size. The study consisted of 10 studies that were considered to have met the requirements with a total sample of 7,198 voters. The results of the studies found in this study indicate that candidate image has a significant positive correlation with strong voting intention in voters with a CI of 95% (0.42, 0.89). This study also found good heterogeneity test results and no publication bias.

Voting Intention