Received: 02 Feb 2020 , Published: 04 February 2020
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|1||Monir D Momin and Vishakha Shukla|
Adopting a sustainable supply chain is becoming a norm nowadays. Many industries have adopted a sustainable supply chain and Hospitality Industry is one of them and hotels and restaurants being a part of the hospitality industry are also adopting this trend. The growing focus on the environment has led to the adoption of the Sustainable Supply Chain. The study is aimed at finding out the benefits of adopting a sustainable supply chain, the implication that the adoption of the supply chain has on the cost of the final product and the perception of the consumers towards the hotels which have adopted sustainable supply chain. A questionnaire was used to collect data from 10 hotels and restaurants and 52 customers. The results indicated that adopting sustainable supply chain leads to an increase in the Supply Chain cost which in turn leads to an increase in the price of the final products or services offered. The customers are also loyal to the hotels or restaurants which follow sustainable practices.
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